In 2017, Haitian-born entrepreneur Erwin Papillon launches his Bouche brand of lipstick products. Bouche is driven by female Caribbean artist who are ambassadors for the brand. Rooted in the city of brotherly love, Philadelphia, Bouche creates prestige cosmetics for a passionate audience.
Bouche was first to introduce Matte liquid lipsticks in the Haitian and Caribbean market that was marketed by Haitian and Caribbean popular artists such as (Tina Ly, Nia Louis, Phyllisia Ross, Rutshelle Guillaume, Dj Queen, Stevy Mahy). Popularized through customer relationships with some of the most recognizable faces in the Caribbean entertainment business, the “lipstick revolution” Erwin ignited, has become a landmark contribution to the Caribbean beauty scene.
In 2018, Bouche debuted its new Eyeshadow line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate glamour look” for which the brand is known. BOUCHE has received industry-wide recognition for innovation and numerous accolades for products such as Liquid Lipstick and Eyeshadow palettes with many more products to come.
Bouche products are available at bouchecosmetics.com and is looking to solidify relationships with the leading beauty retailers. Bouche is committed to cruelty-free product formulation, testing, and development.